Recent history proves that innovation-based economies continue to outperform more industrial economies in many key economic-development metrics such as job growth, average wage, productivity, and entrepreneurship. Cities across the heartland, like Tulsa, that were built on the backs of legacy industries like oil and gas, aviation, manufacturing, and healthcare now have the opportunity to position their cities for success in the global innovation economy without falling victim to the same hypergrowth pitfalls that communities like San Francisco and Austin have faced.

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The COVID crisis has dramatically revealed long-simmering problems for business communities and the nation that have now reached their boiling point - the costs of an unhealthy population and the associated system of healthcare that remains largely reactive. It is time to radically re-envision and redesign all the systems that impact human health and well-being, starting with an innovative shift towards employee well-being and risk reduction that emphasizes trained peer-to-peer facilitation. Empowering and equipping employees to take charge of their physical, emotional, and spiritual well-being supports becoming their best, most productive selves at work and at home.

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A strained supply chain, initially by the pandemic, continues to struggle under the weight of rising prices. And yet, while costs continue to rise, specifically around food and gas, we continue to see massive market disruptions in both the energy and agriculture sectors. It is not impossible to imagine a not-too-distant future where most cars on the road are electric, and solar panels abound, but that future may be closer than you think and the biggest changes may be happening on the margin.

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In celebration of Women’s History Month (WHM), we're spotlighting Endeavor Mentor, Sylvia Wulf. Sylvia is a proven leader and accomplished executive and director with over 25 years of P&L experience driving both growth and improved performance. Sylvia is currently the President and CEO of AquaBounty Technologies, Inc. leading the commercialization and growth of the world’s first genetically engineered animal approved for food – AquaBounty’s salmon.

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Rob Dongoski, EY's Agribusiness Leader, hosted an intimate, interactive session with a small group of high-growth Endeavor Entrepreneurs to discuss the future of food and farming through trends in supply chain and consumer behavior. We’re sharing a few insights from the q+a session hosted at the event.

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2021 is off to the races, and while the macro-economic backdrop continues to be challenging for many, there has never been a better time to back great entrepreneurs who are leveraging technology to create the jobs of the future. As our friends at Lux Capital put it recently: “The directional arrow of technology progress continues to point to the world getting better — in spite of our human chaos.”

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2020 was a year like none other, forever changing how we live and work. But with disruption also comes opportunity. Here are three trends you can capitalize on as you lead your business and navigate an evolving marketplace in 2021.

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The pandemic in 2020 highlighted the need to make supply chains more resilient. Technology to digitize the supply chain and data to give visibility and insight into decision making throughout the supply chain has become critical. Covid-19 accelerated the move to e-commerce by 3-5 years and the volume of packages is expected to triple over the next decade. Final mile is now the largest growing segment in the transportation logistics industry and the adoption of contactless delivery processes has become the standard. The Amazon effect continues to drive behavior change across the industry. Consumers started expecting free shipping as the norm with Amazon Prime, and now they have evolved to expecting on-demand same-day shipments. Out of stock items and delays in shipping in 2020 have eroded consumer trust. In 2021 you will see a shift to expect transparency in shipping.

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There is nothing like a crisis to bring entrepreneurs out of the woodwork. The COVID-19 pandemic shuttered thousands of existing small businesses and startups, with the service sector taking an especially devastating blow. Yet another historic phenomenon has begun to show: energized by new problems and market opportunities, entrepreneurs are forming new businesses at a record pace.

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The first trend I anticipate for 2021 in e-commerce and retail is that delivery will be unlike anything you've ever seen. Adopting the innovation happening right this moment in delivery will become a leading competitive advantage for companies and dramatically change purchasing behavior for consumers.

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While we have certainly experienced an adoption of technology throughout the last several decades, this recent pandemic has greatly accelerated its adoption and use; virtual digital conferencing, educational technology enabling remote learning, cloud adoption, and engaging SAAS platforms.

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2020 was a year like none other, forever changing how we live and work. But with disruption also comes opportunity. Here are three trends you can capitalize on as you lead your business and navigate an evolving marketplace in 2021.

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There have been massive shifts in hiring practices following the Covid-19 crisis this past year, as remote work has become more broadly acceptable across a variety of industries. Adding to that, there has also been a seismic shift in recruitment activities as companies are faced with limited options for the in-person events and career fairs that they have historically relied on.

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Several trends in the investment space have come to light, given the Covid-19 crisis, that we anticipate will continue in 2021. One to note is transformations in industries focused on outdoor recreation, living, and lifestyle. We have seen an increase in activities that promote social distancing and quarantining from home improvement projects to camping, hiking, and cycling. We anticipate this trend will continue as people continue to feel safer, healthy, and comfortable in those kinds of environments in the years to come. We also saw massive pet adoptions during the quarantine, which will positively impact any capital invested in the pet space.

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Since the onset of the COVID-19 pandemic, we have seen medtech and telehealth innovations accelerate at a never-before-seen rate. Awareness of available and developing technologies have been brought to the forefront of consumers’ minds and a desire for accurate, rapid, and affordable testing has become not only a goal but an expectation. This is especially relevant in how regulatory bodies engage in the diagnostic process, how channel partners are collaborating across the health and wellness industry, and how institutions are valuing and investing in innovation. Regulators around the world quickly changed processes and requirements at the forefront of the pandemic.

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I will always be a New Yorker. I know the best place to get falafel at 2 am, I’ve spent hours at the Met and the Guggenheim, and I’ve waited in line at Bungalow 8. I don’t need to check a map to get from 86th street to Canal, and know how to pronounce “Houston”. I’ve lived in 3 (out of the 5) boroughs and was only a few blocks away when the first plane struck the Twin Towers. When I left Manhattan and moved to Northwest Arkansas, my friends thought I’d be back in 10 months tops. And yet, seven years later, I love my adopted home more than ever. There is a sense of hope here, a belief that a better, more equitable future is ahead of us that enables me to spend every day at Endeavor focusing on and working with the companies that set out to accomplish that goal. And it is through that lens that I make my 2021 predictions.

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