Endeavor Announces Inaugural Heartland ScaleUp Cohort
Endeavor announces the inaugural cohort of ScaleUp Heartland: a four-month non-dilutive program designed to equip the Heartland’s highest potential female founders with the resources and network they need to take their companies to the next level.
Details: After a competitive application process, five companies were selected for the 2022 inaugural cohort:
Krystal Speed, Founder of Your HR Strategist
In the middle of 2020, as the demand for support with people, culture, and reimagined ways of working increased, Krystal decided to put her years of HR experience to use as a full-time HR consultant. This quickly turned into what is now Your HR Strategist, an HR firm that helps early-stage entrepreneurs build and grow stronger teams prepped for scalable growth. As a 2nd generation entrepreneur, Krystal uses the lessons learned from working alongside her family in their IT business to design strategies, processes, and systems that help CEOs rethink their people operations.
Maria Grimm, Founder of Relly
Relly is a marketing subscription service to support small businesses, startups, and nonprofits looking to grow their business. With affordable pricing plans, Relly memberships provide access to marketing success agents for ongoing support, plug-n-play content, online marketing courses, customizable graphics; monthly live Q&A sessions with industry experts; and more.
Staci Taruscio, Rebellion Energy Solutions
Rebellion Energy Solutions, LLC, is a team of oil & gas professionals dedicated to responsible end-of-well-life operations. The team understands the incentives in place to plug legacy wells and restore the land around them and partners with operators to bring that value forward. Based in Tulsa, OK, and with a strong exploration and production background, Rebellion Energy Solutions leverages energy expertise to create positive environmental impacts for future generations.
Wendy Song Dowling, Founder of Evolusen
Evolusen is an Influencer Marketing platform built for the tourism and hospitality industry. The team works with hotels, restaurants, events, and attractions in the US to help them partner with Influencers who create Travel, Lifestyle, and Food content on a data-driven, consistent basis. The platform lists businesses with pre-determined terms and available dates ready for request from our growing number of vetted Influencers nationwide.
The big picture: Endeavor’s ScaleUp Program is offered at Endeavor affiliate offices globally. Each affiliate designs the content based on the needs of their local entrepreneurial ecosystems. The ScaleUp Heartland program is the first to incorporate leadership development for founders. ScaleUp Heartland will match founding teams with experienced entrepreneurs and operators for founder-to-founder mentorship and tactical advice around specific business challenges.
What to watch: The program will begin with a Launch Event in Tulsa on May 24, 2022, culminating in a Panel Day after participating in 10 group modules and 6 one-on-one mentor sessions to support and help scale the businesses participating in the cohort.
Endeavor’s work in Tulsa is supported by GKFF, 36 Degrees North, and our board members. The goal of ScaleUp is to accelerate the growth of high-potential entrepreneur-led businesses and further Endeavor’s mission of scaling up, going big, and giving back.